Businesses have benefited hugely with the advent of Ecommerce that has broken barriers and brought the
world closer and given everyone a chance to gain something out of it. It has given everyone across
geography a level playing ground to compete healthily in the e-market. This has given rise to a number of
online shopping websites selling everything from products to services.
According to Boston Consulting, the value of business conducted online is growing by leaps, with the
growth in the number of internet users. The number of people with internet access around the world was
1.9 billion in 2010, but that's expected to grow to 3 billion in 2016 -- about 45 per cent of all the people in
the world at that point. The online economy of G20 nations is expected to grow to be worth $4.2 trillion
US by 2016. That's almost double the $2.3 trillion US it was worth in 2010.
The amount of trade conducted electronically has grown manifold and online shopping in India is also
not lagging behind and is keeping pace with global standards. Online shopping in India is catching up
fast as there are fewer overheads than physical storefront and has a much wider reach.
With all products available online one can shop for products that are available abroad also. With today's
fast paced life people have less time to go shopping. Online shopping makes shopping easy all from the
comfort of your home. You don't need to deal with traffic or parking problems. Moreover you can shop for
gifts for your relatives staying in other cities and have it delivered to them across geography.
Online shopping in India has its own advantages:
Convenience - With online shops open 24x7, you can save on traveling time to physical storefronts at
their own convenience. Online shoppers also surf online before making a buying decision to know more
about a product.
Review - Online you can find reviews and ratings about all products that help you know the
performance of the products and decision making becomes easier.
Product Price and Feature Comparison - Online product comparison increases consumer's
awareness as they can compare product prices and features to make a better decision.
Shop across Geography - You don't have to go abroad anymore to shop. The same products can be
bought from online shopping website at the click of a button. The choice is unlimited and the advantage
being that you have the power to move and look at multiple stores before you buy.
Privacy and Security: Privacy and security are the biggest concerns of shoppers when they shop
online. Ensure that online shopping portals have a secure payment gateway and secure sockets in place
before you pay. In case you are uncomfortable using your card; opt for cash on delivery to be safe.
Positives of shopping outweigh the negatives, thus Online shopping in India is here to stay and will
continue to grow bigger and bigger.
Know More - online shopping, online shopping stores
Source: http://pdfcast.org/pdf/online-shopping-in-india-best-place-to-engage-your-customer
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